Google Ads - Landing Page Some Tips

“A.B.C. – Always-Be-Closing” and the Alec Baldwin quote, “Coffee is for closers.” Take these two sales terms to heart. Your solution: “A.B.T. – Always-Be-Testing”.


The strongest messages will not come from you; they will come from your customers.


Creating excellent PPC landing pages can be tough. If you follow my best practices above you will lower your CPA and increase your cash flow.

https://www.megrisoft.co.uk/paid-search/ - PPC Management Agency in UK

The big question here is: “Do the big brands produce better landing pages than the average SMB?”

The 7 Best Tips For Google Ads in 2019

1. Use Target Metrics
2. Give Negative Keywords Attention
3. Don’t Automate Anything (In Most Cases)
4. Use Other Strategies Along With Google Ads
5. Add As Many Extensions As Possible To Ad Copy
6. Use Competitive Analysis Tools
7. Split Test Everything

The 9 Best Tips for Google Ads in 2019


1: Respect the Quality Score
2: Use Geotargeting
3: Get Professional Help
4: Take Care of Negative Keywords
5: Work with Extensions
6: Grow Paid and Organic Traffic
7: Annoy Your Competition
8: Test, Test, Test
9: Don’t Underestimate Mobile Search

PPC Landing Pages Not Converting? 10 Ways to Optimize

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? Are they taking the action you want them to take?
If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. There are a few best practices to follow when creating your landing page, and after that, it’s a constant cycle of testing and more testing until you find that winning combination that makes your conversion rates soar.

1. Establish Landing Page Goals
2. Consider Your Target Audience
3. Capture User Information
4. Use a Clear CTA
5. Make Your Messaging Cohesive
6. Implement Responsive Design
7. Choose the Right Images
8. Harness Heatmaps
9. Take Advantage of Scroll Tracking
10. Find the Best Approach with A/B Tests

Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

Google offers paid advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program.

New AdWords Ad Ranking Keypoint

According to Google latest update:-

(1) When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page.
(2) Because Ad Rank is now more important in determining whether your ad is shown with extensions and formats, you might need to increase your Quality Score, bid, or both for extensions and formats to appear.
(3) You may see lower or higher average CPCs in your account. You may see lower CPCs if your extensions and formats are highly relevant, and we expect a large positive performance impact relative to other competitors in the auction. In other cases, you may see higher CPCs because of an improvement in ad position or increased competition from other ads with a high expected impact from formats.
(4) For now, this update only affects search ads appearing on Google Search.

Quote:

---

Originally Posted by Charliegrover

New AdWords Ad Ranking Keypoint

According to Google latest update:-

(1) When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page.
(2) Because Ad Rank is now more important in determining whether your ad is shown with extensions and formats, you might need to increase your Quality Score, bid, or both for extensions and formats to appear.
(3) You may see lower or higher average CPCs in your account. You may see lower CPCs if your extensions and formats are highly relevant, and we expect a large positive performance impact relative to other competitors in the auction. In other cases, you may see higher CPCs because of an improvement in ad position or increased competition from other ads with a high expected impact from formats.
(4) For now, this update only affects search ads appearing on Google Search.

---

Sure, It is an amazing update by the Google ..

Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad. Your landing page is the URL people arrive at after they click your ad, and Google Ads analyzes it through a combination of automated systems and human evaluation. The experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.

This article explains how you can improve your landing page experience. For specific instructions on how to optimize your website for mobile, see Principles of mobile site design and Create an effective mobile site.

Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

10 Best Landing Page Tips & Tricks Ever


1. Use Call-Only Campaigns
2. Use New Ad Formats and Get Rid of Your Landing Pages Altogether
3. Include Video on Your Landing Pages
4. Use ‘Power Words’ In Your Landing Page Copy
5. Use ‘The Voice of the Customer’ In Your Copy
6. Craft a Killer Call to Action
7. Make Your Landing Page Forms Mobile-Friendly
8. A/B Test the Position of Forms on Landing Pages
9. Radically Change the Sign-Up Flow of Your Landing Pages
10. Keep the Messaging Between Ads and Landing Pages Consistent

Google Panda Myths


The most pervasive myth about Panda is that it is about duplicate content. John Mueller has clarified that duplicate content is independent of Panda. Google employees have stressed many times that Panda encourages unique content, but this goes deeper than avoiding duplication. What Panda is looking for is genuinely unique information that provides unique value to users. Mueller likewise told one blogger that removing technical duplicates was actually a very low priority and that they should instead “think about what makes your website different compared to the absolute top site of your niche.” The source of this confusion is likely from Singhal’s questionnaire, with the question “Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?” This isn’t referring to technical duplication, but to the redundancy of content, where novel content is rewarded more than derivative content.