When it comes to managing your website, one of the most important metrics you should be thinking about is your conversion rate. You might want your visitors to purchase a product, sign up for a mailing list, or simply stick around for a while so that you can increase pageviews
I have learned a lot about what makes a website work, and I have simplified my findings into three basic principles:
Understanding, Testing & Recapturing.
7 Factors That Influence Webpage Conversion Rates
Offer
Relevant Traffic
UI/UX Design
Call to Action
Content
Trust
Analytics