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Internet Business Bloggers

Why Google Penguin Was Needed

Google’s war on low-quality started with the Panda algorithm, and Penguin was an extension and addition to the arsenal to fight this war. Penguin was Google’s response to the increasing practice of manipulating search results (and rankings) through black hat link building techniques. Cutts, speaking at the SMX Advanced 2012 conference, We look at it something designed to tackle low-quality content. It started out with Panda, and then we noticed that there was still a lot of spam and Penguin was designed to tackle that. The algorithm’s objective was to gain greater control over and reduce the effectiveness of, a number of black hats spamming techniques.

By better understanding and process the types of links websites and webmasters were earning, Penguin worked toward ensuring that natural, authoritative and relevant links rewarded the websites they pointed to, while manipulative and spammy links were downgraded. Penguin only deals with a site’s incoming links. Google only looks at the links pointing to the site in question and does not look at the outgoing links at all from that site.