Gallery media group and cogent world introduce

Gallery Media Group's women's lifestyle brand PureWow alongside Cogent World today announced their new experiential space, House of Wow. To be unveiled next month in New York City, the space will provide opportunities to discover, learn, and elevate the everyday.

PureWow, which primarily functions in digital and virtual spaces, plays at the intersection of fun and utility, delivering content across a breadth of topics including beauty, food/recipes, wellness, family and fashion. As a beacon for positivity throughout its 12 years of existence, the PureWow team recognized the importance of bringing the brand to life via in-real-life experiences, events, and activations to loyal consumers and readers of the platform.

"We're so excited to bring PureWow to life in ways we haven't before, and are thrilled to be working with our amazing partners to create an unforgettable, real-life experience for our consumers," said Ryan Harwood, CEO of Gallery Media Group. "By expanding PureWow's presence in all areas that make sense, we're able to interact directly with our audience and can't wait to bring our expansive network of influencer talent and expert editors to House of Wow."

That’s such an exciting collaboration! The partnership between Gallery Media Group and Cogent World to launch House of Wow sounds like a brilliant way to bring PureWow’s digital energy into the real world. It’s refreshing to see a brand known for positivity and lifestyle inspiration creating immersive experiences that connect directly with its audience. The concept perfectly blends content, community, and creativity—offering a fresh platform for women to engage, learn, and celebrate everyday moments in a meaningful and interactive way.

Gallery Media Group and Cogent World are coming together to launch an exciting new initiative, combining innovative storytelling with powerful digital reach. This collaboration aims to create fresh, engaging content that connects brands, creators, and audiences in meaningful ways.

With Gallery Media Group’s creative expertise and Cogent World’s strategic influence, this introduction marks the beginning of a dynamic partnership set to shape the future of media and brand storytelling.

This collaboration between Gallery Media Group and Cogent World is an exciting step in bridging the gap between digital engagement and real-world experiences. PureWow has long been a trusted voice in lifestyle content, and bringing its vibrant online community into an immersive, physical space like the House of Wow feels like a natural evolution.

It’s refreshing to see media brands investing in experiential storytelling — creating places where audiences can not only consume content but live it. With its focus on beauty, wellness, and creativity, this initiative could set a new benchmark for how lifestyle media connects with consumers in the age of hybrid experiences.

Gallery Media Group and Cogent World are dynamic organizations focused on innovation, content, and strategic growth. Together, they deliver impactful media solutions, global insights, and creative strategies that help brands expand their reach, strengthen engagement, and connect effectively with diverse audiences worldwide.