Fenwick Colchester:

Alice Simpson, who runs the Colchester Community Group on Facebook, said administrators held a meeting as soon as the boy's death was announced and decided they would like to help the family.

She said the group had approval from the child's mother to set up a fundraising page.

"We know this will only go a small way to help with the grief this family must be feeling, but we wanted to show that the whole community is supportive," the Facebook page said.

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Fenwick Colchester is a large high street department store situated in Colchester, Essex, England, formerly known as Williams & Griffin