Why Is Off-Page SEO Important?

There are over 200+ ranking factors that define your website’s position in SERP – some important factors to take in consideration are on-page and off-page SEO of your website.

Off-Page SEO can benefit you in the following ways:


More Referring Domains
The number of referring domains your website has indicates to Google that more and more people are talking about your business. It also generates more organic traffic in the longer term. Moreover, you’ll be getting traffic from various sources i.e. social media, forums, Q/A sites, and more.

Increase Search Rankings
Off-Page SEO helps in ranking higher in SERP – which means more traffic and opportunities for increased conversion rate.


Great Exposure for Your Website
A website that ranks well in SERP will naturally get more website visitors and a positive result of this is that your website get more sales and/or enquiries. This increased exposure can have a very positive effect on your business.

Off-page SEO refers to all the activity that takes place away from your website, which determines where you rank within the search engine results pages (SERPs). Optimising for off-site SEO ranking factors is crucial for improving the relevance, trustworthiness and authority of your website.